The car market has been hit hard by the economic crisis caused by the pandemic, but at least when it comes to electric cars, Uber could be the solution.
Compared to the same period in 2019, in the first six months of this year, sales in the automotive industry fell sharply. In the most optimistic case, we are talking about a 50% decrease in the case of some companies, but some car giants have been hit by a 70% decrease in the units delivered. In this situation, new alliances and partnerships have been created that you would not have thought possible.
The Renault-Nissan alliance recently announced a very interesting partnership with Uber. According to the provisions of the document, the partners offering the mobility platform will be able to purchase with significant discounts electric cars created by Renault or Nissan. The details of the deal were made public in a press release issued by Renault.
At the moment, the understanding has no global applicability, but it all has to start somewhere. Thus, the document envisages offers that will be addressed to Uber drivers in France starting this year, and later in the Netherlands and Portugal, the project being an extension of a similar pilot program that was initiated. here in the UK.
For things to go smoothly, and for the partnership to benefit both parties, both Uber and Renault – Nissan will invest in marketing and advertising. The aim is to promote new offers among partner offers and to draw their attention to the benefits of electric vehicles. For Uber offers, there will be the opportunity to test a vehicle for a period of familiarity, so that a possible purchase decision is based on the personal experience of each one.